Guru Marketing | Scams Online

Thursday, January 26th, 2012 by Bob Sherry at 20:04

Guru Marketing Scams

So here’s a shoppers perspective on supposed guru marketing: They all have something to sell you!

It could be about building a web site. It could be establishing PC Security. You might be searching for motivational or how-to books or finding ways to monetize your site’s content. It might be web hosting or discovering the latest method of bringing traffic to your site. You might be thinking about securing a domain name, finding software that tackles your bookkeeping and payroll challenges, or helping you discover the ways to profitable blogging. From a shoppers’ perspective, all self-proclaimed internet guru marketing has something to sell you that benefit’s themselves in one way or another.

From this shoppers’ perspective, and probably yours as well, this site of information is no different from the typical guru marketing agent except for the fact that an internet guru marketing specialist I’m not!

When you search for information about this product or that, this software or that software, and you come up with screams of “this is a scam” and “that’s a scam”, stop and think why the so-called guru marketing geniuses are saying what they’re saying about the competition. Evaluate why they’re telling you what they are telling you about any given particular product, software, or service you may be considering.

Stop and think about what their perspective is on what you’re considering. Pay attention to the alternative the internet guru marketing agent subliminally places in front of you; their (product or service) alternative to your own perspective on the choice you were about to make.

Skepticism is absolutely required. Especially when dealing with purchasing online. But from this shopper’s own perspective, which comes from that sometimes evil word better known as “experience”, I’ve made the purchase of one product or another only to find it was nowhere near what the critic’s review was all about. I, too, have been scammed!

I, too, have made at least a few purchases that didn’t live up to expectations. But that doesn’t mean I should place all my trust in some critic’s review amidst claims that it’s some sort of scam. The competing internet guru marketing individual would love to have you think the other guy’s product or service is a scam, hoping to either get or keep your business.

Keep this in perspective; there is often misrepresentation on both sides of the fence. The guy you bought from and the guy who wants you to buy.

When it comes to a buying decision (and there’s always a buying decision from one perspective or another) someone is always selling somebody on something. Nearly every time, a buying decision requires the selling party to change the perspective of the buying party. Simply stated, if you are the potential buyer, your perspective must be changed to relatively the same perspective of the seller. In other words, you’re being closed on the sale!

From that perspective, I don’t like to be “closed”! I suspect you’re not much different. So, from my perspective, I’m not going to tell you how great the offers on this site are [tongue-in-cheek], but I would suggest that you don’t let the tyrant sales reps, the supposed “internet guru marketing genius” of one sort or another, sway your buying decision.

If what you’re comparing with uses tactics of misrepresentation of the competitive product, unsupported claims of “scam” or [what’s very prevalent on the internet today] negative comments usually made by those expectant few who expected something magical or something else for nothing.

I’m not saying that your own perspective should ignore comments, testimonials, or claims casting negatively on your consideration. What I am saying is …do your own due-diligence before you buy. I have found that by doing so, software, products or services that I have purchased based on my due-diligence have turned out entirely contrary to what the supposed internet guru marketing “genius” promoting the competitive option would have wanted me to believe.

One way or another, the competitors are always “assessing” based on their own “experience” or “expertise” -of which most of them actually never had in the first place. From this shoppers’ perspective, trust your own perspective.

Bob Sherry (72 Posts)

An FAA Licensed Private Pilot, Phi Theta Kappa Alumni, Cal State University, Northridge Bachelor of Arts Degree, traveler and consumer who enjoys fly fishing, cycling, sailing, snowboarding, and golf on any other day, offering online shopper briefings, Advisories, alerts, and checklists regarding quality and performance of goods and services, or lack thereof, and blogging about it!