Juice Beauty, a certified organic makeup developer and distributor has recently announced that Gwyneth Paltrow will join the team as Creative Director in Makeup. This announcement adds a new celebrity name to an already Juice Beauty celebrity stellar A-list.
Academy Award winning actor and founder of goop, Gwyneth Paltrow will team with Juice Beauty scientists in the development of a new high performance makeup collection to be released in late 2015. Juice Beauty’s use of certified organic ingredients in creating and developing authentically organic skin care, hair care, and overall body care formulas is at the center of Gwyneth Paltrow’s decision for the partnership agreement.
Juice Beauty is a makeup company that emphasizes the development of healthy “certified” organic products. Beauty products that work as good as or perform better than the chemically laden products is key to her 5-year agreement.
“At goop, our priority is our readers, so we only recommend products that we believe in, have tried, and love. We are always looking for clean products that fit our values and what the goop audience wants. When we were introduced to Juice Beauty, we were amazed at the efficacy of their products, which contain certified organic ingredients and we are thrilled to be partnering with them in both make-up and skin care.”
– Gweneth Paltrow –
When it comes to skin care products claiming to be organic antioxidant rich in content, not many products can actually stand up to the test. Most beauty products that claim to use organic in marketing strategies actually use only a few pure organic ingredients. What they do use is in a water base. Diluting the ingredients to a point that ends up making the total organic antioxidant rich content very weak. The result is producing a watered-down product that is made up of less than 5% of the total ingredients being organic antioxidant rich. Just 5%!
When comparing the typical water base solutions that are unable to pass a certified organic or pesticide free inspection, Juice Beauty uses over 100 USDA certified organic ingredients. These ingredients are fused into a 100% organically certified juice base. This juice base is made from over 30 different juices. The resulting purity brings the total organic content up to 98%. This measure of quality is in every Juice Beauty product. Thus you have an organic antioxidant rich formula that is the foundation of every product that comes from Juice Beauty. This video explains it all!
Research shows clinically validated instrument measured results within a 6 week period. Users who participated in the study showed;
- 100% improved hydration
- 96% improved dark circles and puffiness around the eyes
- 88% reduction of fine lines in wrinkles
- 88% showed improved skin tone and luminosity
- 75% experienced improved elasticity of the skin.
Gwyneth Paltrow is not likely to put her brand at stake by partnering with a company that is anything less than what Juice Beauty represents. The Juice Beauty team continues in the pursuit of searching for the purest and most effective organic ingredients to be used in every product that carries the name. Organic juices, honey, botanical, plant oils, aloe vera, and raw cane sugar farmed only at farms specializing in sustainable, organic farming are used.
As Gwyneth Paltrow is well aware, Juice Beauty formulations are developed without petroleum, parabens, propylene, sodium lauryl sulfates, butylenes glycol, phthalates, synthetic fragrances, artificial dyes or pesticides!
The name Gwyneth Paltrow is joined among the many other celebrities who use and endorse Juice Beauty products. Among them are Kate Hudson and Alicia Silverstone.